Sapocita

Amrita SA is a Ventoran. It manufacturers and markets beverage concentrates and syrups for Amrita brand sodas (known as gaseosa in Ventora) and Excelsior brand rehydration formulas known as. The concentrate or syrup is sold to various franchised bottlers who then produce and distribute the actual beverages within their franchise territory.

The company's tagline is "a pantheon of refreshment", alluding to amrita's meaning: the drink of the gods. Amrita derives from a !Greek language variant of the word ṇ-mṛ-tós.

History
Founded April 10, 1921, Amrita introduced a sweetened organge-flavored carbonated water soda in an effort expand from a simple mountain spring water provider into the burgeoning market. The drink was popular and the company enlarged its independent bottler network to expand availability throughout the Ventora. In 1923, lemon-lime was added. Then the company added an apple flavor in 325 which has grown to be Amrita's second most popular flavor. Other flavors have been added over time, such as strawberry, pear, and vanilla-based flavors.

With the popularity of, a drink made with wine, fruit juice, and brandy, Amrita introduced its sparkling red and white wine sodas in the 1940s. In the 1960s, Amrita introduced non-carbonated flavored waters using some of the same flavors as their sodas to satisfy a growing demand for bottled waters. A related brand, Excelsior, was introduced in 1971 as a flavored water with electrolytes for rehydrating athletes, a niche now known as sports drinks.

Products
All of Amrita's drinks use natural flavoring. Original labeling for the flavors featured the flavor name. To foster international markets. images of the flavoring fruit became a prominent feature on the label. From the company's perspective, this also emphasizes the use of real fruit juice rather than artificial products for flavoring.

Sodas
Under the moniker "Amrita Gaseosa", the brand currently rosters 12 flavors of carbonated beverages.

Wine sodas
The company's red wine soda brand is Amrita Tinto while the white wine version is Amrita Distinto. There is also a red wine version with lemon&mdash;Amrita Tinto con Limón. Each has 4.5% alcohol by volume.

Flavored waters
Introduced in the 1960s, the company brands its flavored waters as Amrita Agua de Vida (Amrita Lifewater).

Sports drinks
Excelsior is Amrita's brand of sports drinks which are flavored waters with added electrolytes and carbohydrates. They are marketed as a means of rehydration for athletes involved in rigorous physical activities. It was first introduced in 1971 and has become popular with athletes of all types as well as the general public for use with workouts such as running, hiking, and biking.

The nine flavors of Excelsior are: orange, green apple, lemon-lime, grape, cherry, tangerine, watermelon, fruit punch, and strawberry. They are colored to represent their fruit flavor, which is provided by natural fruit juices and artificial flavoring.

Packaging
All beverage flavors are packaged in the following bottle sizes:
 * 350 ml
 * 500 ml
 * 1 l

Amrita soda also comes in 350 ml cans and 2 l bottles. Excelsior and Amrita wine sodas are also available in 750 ml bottles.

Local size variations of consumer packaging are permissible. Franchisers usually package fountain syrup concentrate in 20 l bags for use in restaurant soda dispensing machines.

In 1994, powder bases were introduced for orange, lemon-lime, and cherry flavors of Excelsior. These come in both bulk [1.5 kg] and consumer [500 g] canisters. The canisters yield 24 l and 8 l of Excelsior drink respectively by adding the powder base to water.

For shipping to franchise bottlers, Amrita packages the concentrated beverage base in standard 200 l shipping drums.

Controversy
Claims that Excelsior "enables athletes to excel" have been challenged as misleading, contrary to Ventoran law. As a result, an order of the Directorate of Food Safety in the Trade Commission requires consumer-sized packaging in Ventora to bear the disclaimer "Not performance enhancing" on the label in Ventora. Bulk-sized containers do not require the disclaimer nor do Excelsior bottles sold internationally.